Antonia Skaraki tarapyndan The Wine Bag Gaplama

Antonia Skaraki tarapyndan döredilen The Wine Bag Gaplama dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2024

The Wine Bag Gaplama

dizaýner: Antonia Skaraki

Müşderi: The Wine Bag

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

18,380

Tassyklanan Baýrak Ýeňijisi

#152156 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

The Wine Bag Gaplama hakynda

Lidl üçin ýörite Täze ýyl çäkli goýberişi hökmünde, AS kompaniýasy müşderi The Wine Barrel üçin 1,5 litrlik gutudaky ýarym-gury şerap üçin gaplama döretdi. Konteyner el sumkasyna meňzeş görnüşde dizaýn edilip, baýramçylyk ýagdaýyny döretmek we lýuks duýgusyny bermek üçin altyn elementler goşuldy. Deri gurluşynyň goşulmagy onuň daşky görnüşini ýokarlandyryp, hakyky we gymmat duýgy berdi. Öwrülişigi tamamlamak üçin gyzyl ip gaýyş hökmünde dakyldy we sumkanyň dizaýnyna hakykylygy berdi.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

The Wine Bag Gaplama A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. The Wine Bag Gaplama uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. The Wine Bag Gaplama zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Ölçegler we Gaplama: Paper Box Width 250mm x Depth 100mm x Height 185mm
Bellikler: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Önümçilik Tehnologiýasy: The package is a bag in box for wine. The outside is paperback.
Dizaýn Kynçylygy: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Gözleg: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Ylham: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Taslama Dowamlylygy: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Iş Akymy: Product was distributed in all Lidl supermarkets throughout Greece.
Topar Agzalary: creative director: Antonia Skaraki and art director: Andreas Deskas