Wallrus Design Studio tarapyndan Waggner Coffee Esasy funksiýasy: Kofe Gaplamasy

Wallrus Design Studio tarapyndan döredilen Waggner Coffee Esasy funksiýasy: Kofe Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2023

Waggner Coffee Esasy funksiýasy: Kofe Gaplamasy

dizaýner: Wallrus Design Studio

Müşderi: Wallrus Design Studio

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Waggner Coffee Esasy funksiýasy: Kofe Gaplamasy hakynda

Kitap teksti: Waggner Coffee — nemes kofe markasy üçin döredilen gaplama dizaýnydyr. Halta, çyzykly stilde çekilen köne nemes agaç äpişgeleri bilen bezelen bolup, markanyň nyşany merkezde ýerleşdirilendir. Nyşanda öz öýünde oturyp kofe içýän bugy, onuň arkasynda bolsa bir yşyk şekillendirilen — bu gijelerine oýa galyp kofe içýän adamlara salgylanma. Dizaýn, ölçegi 100 x 70 x 280 millimetr bolan metallaşdyrylan kofe haltasynda rotogravýura usulynda çap edilendir. Maksat, markany dükanyň dolup duran tekjesinde aňsatlyk bilen tanalýan etmekdir.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Waggner Coffee Esasy funksiýasy: Kofe Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Waggner Coffee Esasy funksiýasy: Kofe Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Waggner Coffee Esasy funksiýasy: Kofe Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Ölçegler we Gaplama: Width 100 mm x Depth 70 mm x Height 280 mm
Bellikler: Coffee, Packaging, German product, Wallrus
Önümçilik Tehnologiýasy: This product is rotogravure-printing on metalized coffee pouch.
Dizaýn Kynçylygy: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Gözleg: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Ylham: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Taslama Dowamlylygy: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Iş Akymy: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patentler: Mockup: Wallrus Design Studio
Topar Agzalary: Creative Director: Matin Mirzaei
Surat Awtorlary: Mockup: Wallrus Design Studio