Hangzhou Chancemate Tech Corp. tarapyndan Plant Professor Iýmit gaplamasy

Hangzhou Chancemate Tech Corp. tarapyndan döredilen Plant Professor Iýmit gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2023

Plant Professor Iýmit gaplamasy

dizaýner: Hangzhou Chancemate Tech Corp.

Müşderi: Shanghai Jiashang Information Technology Co., LTD

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#149013 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Plant Professor Iýmit gaplamasy hakynda

Kitap teksti: Plant Professor - Hytaýda ýaşaýan ýaş şäher sarp edijilerine gönükdirilen ösümlik esasly iýmit brendi üçin niýetlenen gaplama seriýasydyr. Bu topar ýeňil pelmeni, jele we kofäni öz içine alýar. Ýylmanak wizual stil seriýany birleşdirýär hem-de düzüm bölekleri we kaloriýa maglumatlaryny bitewi kesgitleýiş ulgamyna birleşdirýär. Şekilli nagyşlar we abstrakt grafikalar rahat äheň döretmek üçin bilkastlaýyn erkin tertipde ýerleşdirilendir. Öň tarapyndaky etiketkalarda brend, önüm we düzüm gatnaşygy görkezilýär. Kiçi göwrümli gutular gaýtadan işlenip bilinýän kagyzdan, daşky gurşawa zyýansyz çap ediş materiallary bilen taýýarlanýar hem-de sumka aňsatlyk bilen sygýar.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Plant Professor Iýmit gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Plant Professor Iýmit gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Plant Professor Iýmit gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Ölçegler we Gaplama: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Bellikler: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Önümçilik Tehnologiýasy: Recyclable paper, environmentally friendly printing materials
Dizaýn Kynçylygy: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Gözleg: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Ylham: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Taslama Dowamlylygy: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Iş Akymy: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Topar Agzalary: Jin Xie