Marcelo Ruis Vargas Martinelli tarapyndan Uebaa Marka Şahsyýeti

Marcelo Ruis Vargas Martinelli tarapyndan döredilen Uebaa Marka Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2023

Uebaa Marka Şahsyýeti

dizaýner: Marcelo Ruis Vargas Martinelli

Müşderi: Laika

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#148861 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Uebaa Marka Şahsyýeti hakynda

Uebaa çagalar üçin önümler öndürýän kompaniýa üçin döredilen marka şahsyýetidir. Şahsyýet dört pikire esaslanýar: oýunjaklylyk, funksionallyk, durnuklylyk we estetika. Bu pikirler giň reňk palitrasy, illustrasiýalar we piktogrammalar arkaly beýan edilýär. Wizual dil çagalara ýüzlenýär, marka pikirleri bolsa ata-enelere gönükdirilendir. Bu ulgam 96 sahypadan ybarat marka kitabyna, bellikler, kartlar, ýazuw esbaplary, üstler, sosial mediýa we web sahypa ulanylýar. Çap edilen zatlaryň köpüsi CMYK reňklerinde offset çap usuly bilen öndürilýär, illustrasiýalar bolsa sanly usulda ýerine ýetirilýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Uebaa Marka Şahsyýeti A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Uebaa Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Uebaa Marka Şahsyýeti jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Ölçegler we Gaplama: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Bellikler: Branding, visual identity, brand identity, illustration
Önümçilik Tehnologiýasy: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Dizaýn Kynçylygy: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Gözleg: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Ylham: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Taslama Dowamlylygy: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Iş Akymy: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Topar Agzalary: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Surat Awtorlary: Laika Design