Atsushi Morita tarapyndan Heralbony Gaplama

Atsushi Morita tarapyndan döredilen Heralbony Gaplama dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2023

Heralbony Gaplama

dizaýner: Atsushi Morita

Müşderi: Paper Parade Inc.

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

31,487

Tassyklanan Baýrak Ýeňijisi

#145156 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Heralbony Gaplama hakynda

Heralbony — maýyplygy bolan suratkeşleriň eserlerini moda we interýer dizaýnyna ulanýan sungat-durmuş brendi üçin döredilen gaplama tapgyrydyr. Müşderileriň eline degýän ähli gaplama we brending gurallarynda 9 000-den gowrak kagyz görnüşiniň arasyndan saýlanan ýekeje gök kagyz ulanylýar. Gök reňk Bütindünýä Autizm gününiň simwoliki reňkidir. Saýlanan kagyz galyň bolup, el işine meňzeş dokumasy bar. Diňe folga bilen basma ulanylýar, bir ýerde we bir ölçegde, bu bolsa reňk barlagy tapgyryny aradan aýyrýar we çykdajylary pes derejede saklaýar. Toplumyň düzümine önüm gutulary, sowgat gutulary we söwda haltalary girýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Heralbony Gaplama A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Heralbony Gaplama ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Heralbony Gaplama köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Ölçegler we Gaplama: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Bellikler: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Önümçilik Tehnologiýasy: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Dizaýn Kynçylygy: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Gözleg: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Ylham: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Taslama Dowamlylygy: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Iş Akymy: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Surat Awtorlary: Photographer Yusuke Tsuchida, 2019 to 2022.