China Resources Snow Breweries Ltd. tarapyndan Qinshihuang Cpa Piwo gaplamasy

China Resources Snow Breweries Ltd. tarapyndan döredilen Qinshihuang Cpa Piwo gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2023

Qinshihuang Cpa Piwo gaplamasy

dizaýner: China Resources Snow Breweries Ltd.

Müşderi: China Resources Snow Breweries

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Qinshihuang Cpa Piwo gaplamasy hakynda

Kitap teksti: Qinshihuang CPA — China Pale Ale kategoriýasyndaky senetçilik piwosy üçin niýetlenen gaplama dizaýnydyr. Çüýşäniň şekili we boýunjygy Sin (Qin) dynastiýasynyň häsiýetli elementlerini ulanýar, we onuň görnüşi Sin we Han döwürlerine mahsus bulut nagyşly ýaşma käsäni ýatladýar. Çüýşäniň boýnunyň daşyndaky baýdak önümi China Pale Ale stilinde öňdebaryjy hökmünde belleýär. Merkezi ýerleşdirilen möhür ýazuwy şrifti — Sin dynastiýasynyň ýeke-täk şrifti — dizaýna asylly we klassiki görnüş berýär. Dizaýn 315 ml çüýşe we 550 ml alýumin banka görnüşinde ýerine ýetirilipdir.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Qinshihuang Cpa Piwo gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Qinshihuang Cpa Piwo gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Qinshihuang Cpa Piwo gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Ölçegler we Gaplama: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Bellikler: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Önümçilik Tehnologiýasy: aluminium can, glass bottle
Dizaýn Kynçylygy: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Gözleg: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Ylham: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Taslama Dowamlylygy: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Iş Akymy: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Topar Agzalary: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao