Amanda Dempster tarapyndan Tathra Eco Camp Marka Şahsyýeti

Amanda Dempster tarapyndan döredilen Tathra Eco Camp Marka Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2023

Tathra Eco Camp Marka Şahsyýeti

dizaýner: Amanda Dempster

Müşderi: Amanda Dempster

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

10,399

Tassyklanan Baýrak Ýeňijisi

#142725 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Tathra Eco Camp Marka Şahsyýeti hakynda

Awstraliýanyň weýrançylykly ýangynlarynda weýran bolandan soň, Tathra Eko lagerinde ýaşamak, taryh we tebigy çümdüriliş hakda gürrüň berýän simwoliki şahsyýet gerekdi. Bu eýeler, medeni ähmiýetine we eko-syýahatçylyga bolan ygrarlylygyna hormat goýup, ýerleriň özboluşly hekaýasyny görkezjek marka toplumyny gözlediler. Netijede marka bezegi we şekillendiriş lageriň tebigy özüne çekijiligini görkezýär we agaç ýüzükleri we barmaly ýeriň, taryhyň we ýaşamagyň simwoly bolan özboluşly reňk çyzgysy bilen täzelenen peýza .a hormat goýýar.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Tathra Eco Camp Marka Şahsyýeti A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Tathra Eco Camp Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Tathra Eco Camp Marka Şahsyýeti jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Ölçegler we Gaplama: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Bellikler: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Önümçilik Tehnologiýasy: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Dizaýn Kynçylygy: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Gözleg: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Ylham: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Taslama Dowamlylygy: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Iş Akymy: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Patentler: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Topar Agzalary: Amanda Dempster
Surat Awtorlary: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)