Liang Chen tarapyndan Jundao Guiniang Baijiu gaplama dizaýny

Liang Chen tarapyndan döredilen Jundao Guiniang Baijiu gaplama dizaýny dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2023

Jundao Guiniang Baijiu gaplama dizaýny

dizaýner: Liang Chen

Müşderi: Shanghai Guijiu Group Co., Limited.

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Jundao Guiniang Baijiu gaplama dizaýny hakynda

Jundao Guiniang — ýokary derejeli hytaý Baijiu arak içgisi üçin döredilen gaplama dizaýnydyr. Alty gyraňly ak keramiki çüýşe emal bişirmek usuly bilen ýerine ýetirilen hytaýyň däp bolan syýa suratlary bilen bezelendir. Suratyň ýumşak öwüşgini daglary we derýalary ýada salyp, önümçilik sebitiniň tebigy gurşawyna yşarat edýär. Bürünç örtük (bronzlama) usuly arkaly önümiň gelip çykan sebitiniň relýefi inçe gatlaklar bilen şekillendirilendir. Altyn reňkli gapak şahsy möhür görnüşinde ýasalyp, ony bezeg şaýy hökmünde saklap bolýar. Dizaýn hytaý medeniýetini, tebigata bolan hormaty we däp-dessurlaryň gymmatyny beýan edýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Jundao Guiniang Baijiu gaplama dizaýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Jundao Guiniang Baijiu gaplama dizaýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Jundao Guiniang Baijiu gaplama dizaýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Ölçegler we Gaplama: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Bellikler: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Önümçilik Tehnologiýasy: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Dizaýn Kynçylygy: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Gözleg: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Ylham: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Taslama Dowamlylygy: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Iş Akymy: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Topar Agzalary: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Surat Awtorlary: Creative Director：Chen Liang