Jinhui Liang, Keyong Dong and Rui Wu tarapyndan Nianfenyuanjiang Gu3o Alkogolly içgi gaplamasy

Jinhui Liang, Keyong Dong and Rui Wu tarapyndan döredilen Nianfenyuanjiang Gu3o Alkogolly içgi gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2023

Nianfenyuanjiang Gu3o Alkogolly içgi gaplamasy

dizaýner: Jinhui Liang, Keyong Dong and Rui Wu

Müşderi: Anhui Gujing Distillery Co. Ltd

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

31,007

Tassyklanan Baýrak Ýeňijisi

#142192 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Nianfenyuanjiang Gu3o Alkogolly içgi gaplamasy hakynda

Gu30 — baýjiu, ýagny hytaý milli arak içgisi üçin niýetlenip taslanan çüýşedir. Taslama Nianfenyuanjiang önüm hataryny dowam etdirýär hem-de çüýşäniň öňden gelýän görnüşini we aždarha nagşyny saklaýar. Çüýşe ýagty we dury material bolan sarinden ýasalandyr, şonuň üçin oýulyp ýasalan aždarha nagşy has aýdyň görünýär we içindäki içgini görmek aňsatlaşýar. Gaplamada aýna, plastik, akril we kagyz ulanylýar. Imperator äheňleri arak zawodynyň köp asyrlyk içgi taýýarlamak taryhyny ýada salýar. Taslamanyň maksady önümi baýjiu bazarynyň ýokary derejeli (premium) böleginde ýerleşdirmekdir.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Nianfenyuanjiang Gu3o Alkogolly içgi gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Nianfenyuanjiang Gu3o Alkogolly içgi gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Nianfenyuanjiang Gu3o Alkogolly içgi gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
Ölçegler we Gaplama: Width 15.4cm x Depth12cm x Height 28.5cm
Bellikler: Baijiu, spirit, packaging
Önümçilik Tehnologiýasy: glass, plastic, acrylic, paper
Dizaýn Kynçylygy: The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
Gözleg: Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
Ylham: This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
Taslama Dowamlylygy: from 2021 to 2022, Bozhou City, Anhui Province, China
Iş Akymy: The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
Topar Agzalary: President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu