Haiwen Yang tarapyndan Anlan Branding Marka Şaýasy

Haiwen Yang tarapyndan döredilen Anlan Branding Marka Şaýasy dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2023

Anlan Branding Marka Şaýasy

dizaýner: Haiwen Yang

Müşderi: Anlan

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#141858 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Anlan Branding Marka Şaýasy hakynda

Anlan Branding — gözellik enjamlary markasy üçin döredilen marka şaýasydyr. Şaýa dürli goşundylarda ykrar edilip bilinjek derejede işlenip düzüldi. Şrift ýumşak tegelek burçlara eýedir, umumy harp şekilleri bolsa ýönekeý we arassa bolmagynda galýar. "A" harpyndan gelip çykýan gül nagşy gözellik pikirine salgylanýar, "A" harpyndaky takyk kesim bolsa tehnologiýany estetika bilen baglanyşdyrýar. Esasy marka reňki hökmünde melewşe reňki ulanylýar. Şaýa ýazuw esbaplarynda we gaplama ulgamlarynda ulanylýar, görkezmeler bolsa yzygiderli ulanylyşy goldaýar.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Anlan Branding Marka Şaýasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Anlan Branding Marka Şaýasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Anlan Branding Marka Şaýasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Ölçegler we Gaplama: The coordinated images were applied to all physical stationery system and package system.
Bellikler: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Önümçilik Tehnologiýasy: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Dizaýn Kynçylygy: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Gözleg: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Ylham: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Taslama Dowamlylygy: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Iş Akymy: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patentler: Shenzhen Baselab Technology Ltd.
Topar Agzalary: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Surat Awtorlary: Shenzhen Baselab Technology Ltd.