Elena Gamalova tarapyndan Al Mocha Port Kofe Gaplamak

Elena Gamalova tarapyndan döredilen Al Mocha Port Kofe Gaplamak dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2022

Al Mocha Port Kofe Gaplamak

dizaýner: Elena Gamalova

Müşderi: Al Mocha Port

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Reňkler

Dizaýn

Al Mocha Port Kofe Gaplamak hakynda

Saud Arabystanynyň Al Mocha porty üçin gaplama dizaýnlary. Dizaýn, hakykylygy we tejribäni güýçlendirýän şahsyýet döretmek üçin taryh, medeniýet we subutnama bilen ylham alýar. Gaplamak arassa, düşnükli, tapawutlanýar we maglumatlara aşa ýüklenmeýär, geçmişi we şu güni köpri edýär. Deňiz gök, tokaý ýaşyl we altyn reňkler müşderileriň ünsüni özüne çekmegi maksat edinýär. Gapdaldaky kofe şekili öndürijiniň önümi saýlamaga bolan ünsüni görkezýär. Çeýe bellik ulgamy, marka ýylyň dowamynda hödürlemäni aňsatlyk bilen uýgunlaşdyrmaga mümkinçilik berýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Al Mocha Port Kofe Gaplamak A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Al Mocha Port Kofe Gaplamak ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Al Mocha Port Kofe Gaplamak köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Ölçegler we Gaplama: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Bellikler: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Önümçilik Tehnologiýasy: Aluminum Stand Up Pouch, flat bottom, quad seal.
Dizaýn Kynçylygy: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Gözleg: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Ylham: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Taslama Dowamlylygy: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Iş Akymy: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Surat Awtorlary: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova