Olga Takhtarova tarapyndan Siela Kosmetika Gaplamasy

Olga Takhtarova tarapyndan döredilen Siela Kosmetika Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2022

Siela Kosmetika Gaplamasy

dizaýner: Olga Takhtarova

Müşderi: Sot B&d

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

16,211

Tassyklanan Baýrak Ýeňijisi

#139422 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Siela Kosmetika Gaplamasy hakynda

Siela – çagalar üçin niýetlenen kosmetika önümleriniň bir toplumy üçin döredilen gaplama dizaýnydyr. Dizaýnda ekran we tampon çap ediş usullary bilen bezelen 75 ml göwrümli ak plastik turba ulanylýar. Dizaýnyň merkezinde stilizlenen suratlar ýerleşdirilen bolup, toplumyň dowamynda bir gahryman dürli ýerlerde we ýagdaýlarda peýda bolýar. Reňk kodlaşdyrmasy alyjylara önümleri tapawutlandyrmaga kömek edýär. Ýazgylar iň az derejä çenli azaldylyp, dogry önümiň tekjede çalt tanalmagyny üpjün edýär. Ak reňkli üst bolsa suratlaryň aýdyň we gowy görünmegini saklaýar.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Siela Kosmetika Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Siela Kosmetika Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Siela Kosmetika Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Ölçegler we Gaplama: Plastic tube cream bottle 75 ml. White color
Bellikler: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Önümçilik Tehnologiýasy: Screen and pad printing method
Dizaýn Kynçylygy: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Gözleg: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Ylham: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Taslama Dowamlylygy: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Iş Akymy: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.