Ofen Hu tarapyndan Johnnie Walker Limited Edition Sowgat gaplamasy

Ofen Hu tarapyndan döredilen Johnnie Walker Limited Edition Sowgat gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGaplama· 2022

Johnnie Walker Limited Edition Sowgat gaplamasy

dizaýner: Ofen Hu

Müşderi: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Gaplama Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#138822 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Johnnie Walker Limited Edition Sowgat gaplamasy hakynda

Johnnie Walker Limited Edition — Hytaýda Güýz ortasy baýramçylygy mynasybetli çykarylan wiski çüýşesi üçin sowgat gaplama dizaýnydyr. Güýz ortasy baýramçylygy maşgala birleşmegi üçin möhüm döwür bolup, şonuň üçin dizaýnyň temalary öý, birleşme we duýgudyr. Dizaýn adaty hytaý binagärliginiň gapylaryndan we penjirelerinden ylham alýar. Daşky guty goşa gapy görnüşinde açylýar, ortasyndaky magnit düwme bilen ýapyk saklanýar we içindäki çüýşäni açyp görkezýär. Gutyda orhideýalar, kebelekler we rowaç bulutlar şekillendirilýär. Gutyda altyn çaýma we lazer bilen kesme usullary ulanylyp, çüýşä bolsa gum sepme usuly ulanylýar.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Johnnie Walker Limited Edition Sowgat gaplamasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Johnnie Walker Limited Edition Sowgat gaplamasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Johnnie Walker Limited Edition Sowgat gaplamasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Ölçegler we Gaplama: Length 15cm width 11.5cm height 36cm
Bellikler: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Önümçilik Tehnologiýasy: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Dizaýn Kynçylygy: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Gözleg: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Ylham: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Taslama Dowamlylygy: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Iş Akymy: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Topar Agzalary: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Surat Awtorlary: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd