Sxdesign tarapyndan Sxdesign Esasy funksiýa: Brend şahsyýeti

Sxdesign tarapyndan döredilen Sxdesign Esasy funksiýa: Brend şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2022

Sxdesign Esasy funksiýa: Brend şahsyýeti

dizaýner: Sxdesign

Müşderi: Sxdesign

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Dizaýn

Sxdesign Esasy funksiýa: Brend şahsyýeti hakynda

Sxdesign — Hytaýyň Pekin şäherinde ýerleşýän dizaýn studiýasy üçin döredilen brend şahsyýetidir. Logotipiň her bir jikme-jigi 1:1.414 gatnaşyga eýerýär, bu bolsa belgä jemlenen we sazlaşykly görnüş berýär. Burçlardaky kiçi grafiki elementler dyrnak belgilerini ýatladýar we logotipiň gönüburçluklaryny çarçuwa alýar. Bu düzülişi belgini simmetrik edýär hem-de diliň we pikirleriň sitirlenişini, bellenişini we düşündirilişini aňladýar. Hereketli grafikanyň üsti bilen logotip studiýanyň adynyň däbe eýeren hytaý görnüşine hem öwrülip biler, şeýlelik bilen däbi we döwrebap dizaýny birleşdirýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Sxdesign Esasy funksiýa: Brend şahsyýeti A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Sxdesign Esasy funksiýa: Brend şahsyýeti ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Sxdesign Esasy funksiýa: Brend şahsyýeti köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Ölçegler we Gaplama: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Bellikler: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Önümçilik Tehnologiýasy: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Dizaýn Kynçylygy: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Gözleg: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Ylham: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Taslama Dowamlylygy: Fr. November 2021 to January 2022, Beijing, China.
Iş Akymy: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Patentler: Sxdesign
Topar Agzalary: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Surat Awtorlary: Sxdesign