Anja Zambelli Colak tarapyndan Figura Marka we Gap Dizaýny

Anja Zambelli Colak tarapyndan döredilen Figura Marka we Gap Dizaýny dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2022

Figura Marka we Gap Dizaýny

dizaýner: Anja Zambelli Colak

Müşderi: Zambelli Brand Design

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#137540 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Figura Marka we Gap Dizaýny hakynda

Figura, injir keklerini, şokoladlary we zeýtun ýaglaryny öz içine alýan Ortaýer deňzi datlylary üçin döredilen marka we gap dizaýnydyr. Kimlik, syýahaty we brendiň esaslandyryjysynyň Ortaýer deňzi köklerini ýatladýan howa şarynyň şekilinde stilleşdirilen injir nyşanynyň esasynda gurlupdyr. Altyn, gyzyl-mämişi we ýaşyl öwüşginler esasy düzüm böleklerini aňladýar. Injir ýapraklarynyň, tolkunlaryň we balyk gabygynyň nagyşlary Ortaýer deňzini ýatladýar. Etiketkalar we kagyz gaplar Fedrigoni kagyzynda Pantone reňkleri bilen çap edilip, üstesine altyn foliý goşulandyr. Dizaýn önümleri Aziýa bazaryna hödürleýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Figura Marka we Gap Dizaýny A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Figura Marka we Gap Dizaýny uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Figura Marka we Gap Dizaýny jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Ölçegler we Gaplama: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Bellikler: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Önümçilik Tehnologiýasy: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Dizaýn Kynçylygy: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Gözleg: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Ylham: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Taslama Dowamlylygy: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Iş Akymy: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Topar Agzalary: Anja Zambelli Colak