Xuguang Zhu and Chao Yang tarapyndan Across Plakat

Xuguang Zhu and Chao Yang tarapyndan döredilen Across Plakat dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2022

Across Plakat

dizaýner: Xuguang Zhu and Chao Yang

Müşderi: Zhejiang Sci-Tech University

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

41,168

Tassyklanan Baýrak Ýeňijisi

#136202 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Across Plakat hakynda

Across – Hytaýyň Helan daglarynyň gaýa suratlaryna bagyşlanan sanly sungat festiwaly üçin döredilen plakatdyr. Plakat lentikulýar materiala çap edilendir. Bir şekil Helan dagynyň asyl nusgasyny, beýlekisi bolsa şol nusgaň häzirki zaman sanly görnüşini görkezýär. Serediş burçy üýtgän badyna, gadymy nusga ýitip, sanly nusga peýda bolýar. Adaty şekil syýa, çaý, jelatin we altyn tozanyň garyndysy bilen çekildi, gaýa meňzeş dokuma döretmek üçin syçratmak arkaly çalyndy. Across howp astyndaky gadymy medeniýeti gorap saklamagy we paýlaşmagy maksat edinýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Across Plakat A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Across Plakat ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Across Plakat köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
Ölçegler we Gaplama: Poster: 1855mm*30mm*465mm
Bellikler: Chinese tradition, internationalism, rock art, cultural relics
Önümçilik Tehnologiýasy: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
Dizaýn Kynçylygy: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
Gözleg: Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
Ylham: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
Taslama Dowamlylygy: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
Iş Akymy: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
Topar Agzalary: Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang