Pentaheal and Eidetic tarapyndan Pentaheal Clinic Rebranding Brendiň Şahsyýeti

Pentaheal and Eidetic tarapyndan döredilen Pentaheal Clinic Rebranding Brendiň Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2022

Pentaheal Clinic Rebranding Brendiň Şahsyýeti

dizaýner: Pentaheal and Eidetic

Müşderi: Eidetic Marketing

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

13,735

Tassyklanan Baýrak Ýeňijisi

#135773 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Pentaheal Clinic Rebranding Brendiň Şahsyýeti hakynda

Pentaheal Clinic-iň marka şahsyýetini täzeden dizaýn etmek, funksional lukmançylyk ugrunda ýöriteleşen koreý lukmançylyk klinikasy üçin döredilen brend şahsyýetidir. Şahsyýetiň esasy motiwi giňelmekdir. Köp ýurtdan gelen näsaglaryň ýeňil tanap biljek ýönekeý wizual dil hökmünde bütindünýä lukmançylyk simwoly bolan haç ulanylýar. Nyşan haçy klinikanyň adynyň gysgaldylan görnüşi bolan P we H harplary bilen utgaşdyrýar. Nyşanyň oky iki tarapa-da giňeýär, şonuň üçin bu nyşan dürli görnüşdäki we ölçegdäki ulanyş elementlerine gabat gelýär. Seul şäherindäki klinikanyň her gatynyň ýol görkeziji ýazgylary aýratynlykda taslanyldy.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Pentaheal Clinic Rebranding Brendiň Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Pentaheal Clinic Rebranding Brendiň Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Pentaheal Clinic Rebranding Brendiň Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
Ölçegler we Gaplama: Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m²
Bellikler: Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
Önümçilik Tehnologiýasy: Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
Dizaýn Kynçylygy: Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
Gözleg: To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
Ylham: The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
Taslama Dowamlylygy: The project started in July 2021 and finished in December 2021 in Seoul.
Iş Akymy: Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Topar Agzalary: Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic