Zilong Chen and Chao Yang tarapyndan Crcrta Korporatiw Şahsyýet

Zilong Chen and Chao Yang tarapyndan döredilen Crcrta Korporatiw Şahsyýet dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2022

Crcrta Korporatiw Şahsyýet

dizaýner: Zilong Chen and Chao Yang

Müşderi: Communication University of Zhejiang

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

11,052

Tassyklanan Baýrak Ýeňijisi

#135411 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Crcrta Korporatiw Şahsyýet hakynda

Crcrta hökümet edarasy bolan Hytaý Radio we Telewideniýe Sungaty Barlag Merkezi üçin döredilen korporatiw şahsyýetdir. Logotip grafika bilen ýazgyny birleşdirýär. Reňk shemasy telewideniýäniň üç esasy reňkini - gyzyl, ýaşyl we gögi ulanýar. Kamera nyşany üç geometrik şekilden emele gelýär. Iki gönüburçluk radio we telewideniýe pudagynda ulanylýan filtrlere hem-de kagyza degişlidir. Üçburçluk bolsa linza ýa-da repродuktora aňladýar. CRCRTA harplary grafikanyň üstünden çepden saga geçip, aragatnaşyk ideýasyny beýan edýär. Bu şahsyýetiň kesgitli ölçegi ýok bolup, dürli media serişdelerine laýyklaşdyrmak üçin islendik ölçege getirilip bilner.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Crcrta Korporatiw Şahsyýet A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Crcrta Korporatiw Şahsyýet uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Crcrta Korporatiw Şahsyýet zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Ölçegler we Gaplama: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Bellikler: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Önümçilik Tehnologiýasy: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Dizaýn Kynçylygy: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Gözleg: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Ylham: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Taslama Dowamlylygy: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Iş Akymy: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Topar Agzalary: Designer:Chen Zilong and Creative Director:Yang Chao