Shanghai Yuanshang Culture Communication Co., Ltd. tarapyndan Freeze Dried Kofe gaplamasy

Shanghai Yuanshang Culture Communication Co., Ltd. tarapyndan döredilen Freeze Dried Kofe gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGaplama· 2022

Freeze Dried Kofe gaplamasy

dizaýner: Shanghai Yuanshang Culture Communication Co., Ltd.

Müşderi: Huzhou Jinnuokang Health Technology Co., Ltd.

Gaplama Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#134719 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Freeze Dried Kofe gaplamasy hakynda

Freeze Dried — ýaş sarp edijiler bazary üçin döredilen kofe gaplama dizaýnydyr. Gaplama häzirki zaman görnüşini adaty hytaý medeniýetiniň elementleri bilen birleşdirýär. Wizual konsepsiýa altyn, agaç, suw, ot we toprak diýen bäş elemente esaslanýar hem-de adaty hytaý reňklerini ulanýar. Uly gapda birnäçe kiçi gap ýerleşýär, şonuň üçin toplumy saklamak we götermek aňsat. Her kiçi gap gaýtadan ýapylýar, bu bolsa ulanylýan kofeniň mukdaryna gözegçilik etmäge kömek edýär. Daşky bellik örtükli kagyzda çap edilýär, kiçi gaplar bolsa polipropilenden ýasalýar.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Freeze Dried Kofe gaplamasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Freeze Dried Kofe gaplamasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Freeze Dried Kofe gaplamasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Ölçegler we Gaplama: Diameter 95mm
Height 130mm
Bellikler: Ingenious, Quality, Fashion
Önümçilik Tehnologiýasy: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Dizaýn Kynçylygy: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Gözleg: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Ylham: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Taslama Dowamlylygy: The project started in Shanghai in November 2020 and ended in May 2021.
Iş Akymy: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.