Blackandgold Shanghai tarapyndan Satine Jersey Süýt Gaplamasy

Blackandgold Shanghai tarapyndan döredilen Satine Jersey Süýt Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2022

Satine Jersey Süýt Gaplamasy

dizaýner: Blackandgold Shanghai

Müşderi: Yili Group

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

13,862

Tassyklanan Baýrak Ýeňijisi

#134131 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Satine Jersey Süýt Gaplamasy hakynda

Satine Jersey ýokary hilli Jersey süýt önümi üçin döredilen gaplamadyr. Dizaýnda kaşaňlygy beýan etmek we süýdüň gelip çykyşyny şöhlelendirmek üçin Art Deco stili ulanylýar. Fon Satine ýaşyl reňki bilen örtülen bolup, logotip altyn reňkde işlenipdir. Altyn çyzykly şekillerde London Eye synyň çäginde ýerleşen Britan landşafty we Jersey süýt fermasy şekillendirilýär. Önümiň ady Britan däp-dessurlaryny ýatladýan Ýewropa mahsus möhür-waks motiwiniň içinde ýerleşdirilipdir. Içki gaplama alýumin folgadan, daşky gutusy bolsa ýalpyldawuk kümüş kagyzdan ýasalypdyr.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Satine Jersey Süýt Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Satine Jersey Süýt Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Satine Jersey Süýt Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
Ölçegler we Gaplama: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
Bellikler: Packaging, milk, premium, China, Jersey
Önümçilik Tehnologiýasy: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
Dizaýn Kynçylygy: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
Gözleg: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Ylham: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Taslama Dowamlylygy: The project started in February, 2020 and the product is launched in April, 2020.
Iş Akymy: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Topar Agzalary: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Surat Awtorlary: All photos credits to blackandgold Shanghai, 2022.