Luo Heng tarapyndan Wuliang Image Spirtli içgi gaby

Luo Heng tarapyndan döredilen Wuliang Image Spirtli içgi gaby dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2022

Wuliang Image Spirtli içgi gaby

dizaýner: Luo Heng

Müşderi: Laboratory and Hopeful

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#133952 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Wuliang Image Spirtli içgi gaby hakynda

Wuliang Image – Hytaý baýjiu markasy üçin döredilen spirtli içgi gaby dizaýnydyr. Çüýşäniň şekli Min neberesiniň Aý çüýşesinden ylham alnyp ýasaldy, tegelek göwresi bolsa dolan aýy we gaýtadan birleşme pikirini aňladýar. Egri çyzyklar we suw tolkun zolaklary çüýşäni ýüpek ýaly örtýär. Aýna göwre gum bilen işlenip, relýef görnüşinde gyzyl-altyn logotip göterýär, çüýşäniň ýokarky bölegi bolsa mat metal elektroplastirleme usulynda ýerine ýetirildi. Guty otandyrylan altyn akrilden ýasalyp, relýef metal we gyzgyn möhürleme bilen bezelendir. Ýarym dury ýer dokumasy durnukly we amatly tutuşy üpjün edýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Wuliang Image Spirtli içgi gaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Wuliang Image Spirtli içgi gaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Wuliang Image Spirtli içgi gaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Ölçegler we Gaplama: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Bellikler: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Önümçilik Tehnologiýasy: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Dizaýn Kynçylygy: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Gözleg: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Ylham: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Taslama Dowamlylygy: The project started in September 2021 in Torino and finished.
Iş Akymy: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Topar Agzalary: Luo Heng
Surat Awtorlary: Luo Heng