Blackandgold Shanghai tarapyndan Nongfu Spring Mix Primary Function: Süýtli Çaý Gaby

Blackandgold Shanghai tarapyndan döredilen Nongfu Spring Mix Primary Function: Süýtli Çaý Gaby dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2022

Nongfu Spring Mix Primary Function: Süýtli Çaý Gaby

dizaýner: Blackandgold Shanghai

Müşderi: Nongfu Spring Co. Ltd.

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

25,822

Tassyklanan Baýrak Ýeňijisi

#133918 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Nongfu Spring Mix Primary Function: Süýtli Çaý Gaby hakynda

Nongfu Spring Mix – internet dükanlary arkaly satylýan süýtli çaý üçin döredilen çäkli sanawly sowgat gutusydyr. Guty Hytaýyň Ýylbars ýylyny bellemek üçin gyzyl ýylbars ýüzi görnüşinde ýasalypdyr. Ýylbarsyň gözleri içki gapdan alnan aýlanýan şekiller bilen çalşyrylyp, olar hakyky süýt bilen çaýyň garyşmagyny aňladýar. Guty tutulanda, sarp edijiniň elleri ýylbarsyň ýüzüniň hut ýokarsynda ýerleşýär, bu bolsa oýnawaç täsirleşmäni döredýär. Bu düşünje ýylbars urmak barada meşhur bir hytaý çagalar aýdymyna esaslanýar. Guty ýalpyldawuk laminasiýaly kagyzdan ýasalypdyr.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Nongfu Spring Mix Primary Function: Süýtli Çaý Gaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Nongfu Spring Mix Primary Function: Süýtli Çaý Gaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Nongfu Spring Mix Primary Function: Süýtli Çaý Gaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: 2022 is tear of the tiger in China. During Chinese new year, most of products are turning red and have new year greetings or traditional patterns on packaging. It is the safest and acceptable way to do it but lacks surprise and creativity. As e-commerce exclusive packaging, the business goal is to attract young consumers and create a buzz on social media, so the team breaks the conventional design language and use a dramatic way to establish the link between packaging and the year of tiger. The idea is based on a well-known Chinese nursery rhyme which is easier to be remembered and spread among consumers. The product feature is also well combined with tiger. This limited gift box is unique on market.
Ölçegler we Gaplama: Width 213mm x Depth 141 mm x Height 169mm
Bellikler: packaging, milk tea, China, e-commerce, tiger, Chinese new year
Önümçilik Tehnologiýasy: The box is made of paper with gloss lamination
Dizaýn Kynçylygy: The main challenge is to find the link between products and tiger. The combination between the word "da" and tiger forms a Chinese nursery rhyme "beat the tiger". This nursery rhyme is well-known in China, and it has the potential to create a buzz in market.
Gözleg: Based on personal experience and desk research on Chinese new year packaging design, the team found out the basic design principles of packaging such as red and gold, blessing copy, traditional pattern, etc. However, unlike dairy or alcohol that are usually purchased for gifting when visiting relatives and friends, milk tea is often purchased for pleasing themselves. Instead of using conventional elements, it is possible to make the packaging fun and unique, which can bring humour and creativity to consumers.
Ylham: The essence of this brand is "mix". In Chinese, it means "da". For the brand, "da" is the process of mixing real milk and tea together, but the most common meaning of "da" is "beat". It happened that one catchy Chinese nursery rhyme "beat the tiger" includes brand name "da" and Chinese new year zodiac "tiger", so it becomes the inspiration of the design. The whirl is the brand equity taken from the inner pack which communicates the technique behind. In addition, the whirl is often used for expressing dizziness. In order to fit the happy occasion, the packaging is the red tiger face, while its eyes are replaced with whirls. When consumers hold this gift box, it looks like they are beating the tiger. It provides celebration atmosphere, fun and interactivity to consumers.
Taslama Dowamlylygy: The project started in Oct, 2021 and the product will be launched in Feb, 2022.
Iş Akymy: The overall design of the box is based on tiger head to express that it is the packaging created for the year of tiger. The eyes of the tiger are replaced by whirl. When consumers are holding the box, their fists are right above the tiger, which can create the interaction between consumers and packaging. Compared with traditional Chinese new year packaging, this packaging is fun and outstanding.
Topar Agzalary: Creative Director: Yang LI
Designer: Jinpei ZHENG
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Surat Awtorlary: All photos credits to blackandgold Shanghai, 2022.