Tsingtao Brewery Culture Media Co., Ltd. tarapyndan Tsingtao Beer Piwo Sowgat Gutusynyň Gaby

Tsingtao Brewery Culture Media Co., Ltd. tarapyndan döredilen Tsingtao Beer Piwo Sowgat Gutusynyň Gaby dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2022

Tsingtao Beer Piwo Sowgat Gutusynyň Gaby

dizaýner: Tsingtao Brewery Culture Media Co., Ltd.

Müşderi: Tsingtao Brewery Culture Media Co.,Ltd.

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Tsingtao Beer Piwo Sowgat Gutusynyň Gaby hakynda

Tsingtao Piwosy markanyň 120 ýyllygy üçin döredilen sowgat gutusynyň gabydyr. Dizaýn üç sany köne Pilsner piwosyny saklaýar we Sindaonyň özboluşly binagärligine esaslanýar. Suratlandyrma ýerli ýadygärlik ýerlerini marka medeniýeti bilen birleşdirip, markanyň we sebit medeniýetiniň arasyndaky baglanyşygy görkezýär. Daşky guty iki tarapa açylýar, bu hereket piwo düzüm bölekleriniň biri bolan hmeliň gülleýşinden ylham alandyr. Sowgat gutusy açylanda piwolar görünýär. Ýörite kagyz ulanylýar we önümçilikde UW çaphana, gyzgyn möhürleme we relýef basma öz içine alýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Tsingtao Beer Piwo Sowgat Gutusynyň Gaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Tsingtao Beer Piwo Sowgat Gutusynyň Gaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Tsingtao Beer Piwo Sowgat Gutusynyň Gaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Ölçegler we Gaplama: Width 276mm x Depth 90mm x Height 286mm
Bellikler: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Önümçilik Tehnologiýasy: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Dizaýn Kynçylygy: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Gözleg: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Ylham: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Taslama Dowamlylygy: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Iş Akymy: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Topar Agzalary: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu