ChingYu Liu tarapyndan Mao Xin Tea House Wizual Şahsyýet

ChingYu Liu tarapyndan döredilen Mao Xin Tea House Wizual Şahsyýet dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2022

Mao Xin Tea House Wizual Şahsyýet

dizaýner: ChingYu Liu

Müşderi: BlackLiuStudio

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Mao Xin Tea House Wizual Şahsyýet hakynda

Mao Sin çaý öýi gündogar çaýynyň we onuň medeniýetiniň gözelligini görkezmek üçin niýetlenipdi. Hususan-da, her köküne iki ýaprak bolan bu çaý hünäri. Çaý çaý medeniýeti bilen birleşdirenlerinde, ony Zen medeniýeti bilen baglanyşdyrmak aňsat, sebäbi köp ýer ýapon gaýa bagyna meňzeş tegelek görnüşde ýerleşdirildi.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Mao Xin Tea House Wizual Şahsyýet A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Mao Xin Tea House Wizual Şahsyýet uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Mao Xin Tea House Wizual Şahsyýet jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Ölçegler we Gaplama: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Bellikler: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Önümçilik Tehnologiýasy: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Dizaýn Kynçylygy: Finding the right design to attract the attention of a younger generation of new users.
Gözleg: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Ylham: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Taslama Dowamlylygy: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Iş Akymy: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Topar Agzalary: ChingYu-Liu
Surat Awtorlary: ChingYu-Liu, 2021.