Kamal Rizk - Bold Branding tarapyndan Voila Cool Stuff Doňdurma Gaplamak

Kamal Rizk - Bold Branding tarapyndan döredilen Voila Cool Stuff Doňdurma Gaplamak dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2022

Voila Cool Stuff Doňdurma Gaplamak

dizaýner: Kamal Rizk - Bold Branding

Müşderi: Voila Dessert Shop

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#131926 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Voila Cool Stuff Doňdurma Gaplamak hakynda

Bu, bir nyşanly nyşanyň aşagynda birleşdirilen 9 doňdurma tagam dizaýny üçin paketleriň toplumy, dizaýner doňdurmanyň görkezilişini täzeden düzýär. Täze tema döretdi, onuň üsti bilen simwoliki miweler we nektar nagyşlary, özboluşly tipografiýa we dizaýn elementlerini aýratynlaşdyrýan degişli täze reňkler görnüşindäki dürli tagamlary täzeden gözden geçirýär. Dizaýn, ähli diapazonda ulanylýan dil nyşany arkaly tagam düşünjesini döredýär we duýmagyň başga usulyny döredýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Voila Cool Stuff Doňdurma Gaplamak A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Voila Cool Stuff Doňdurma Gaplamak uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Voila Cool Stuff Doňdurma Gaplamak jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Ölçegler we Gaplama: Various Tapered Paper Ice Cream Containers
Bellikler: branding, packaging, packaging, illustration, typography, icecream, identity
Önümçilik Tehnologiýasy: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Dizaýn Kynçylygy: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Gözleg: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Ylham: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Taslama Dowamlylygy: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Iş Akymy: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Topar Agzalary: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager