Moree Wu tarapyndan Future of Banking Düşündirişli Hereket Grafikasy

Moree Wu tarapyndan döredilen Future of Banking Düşündirişli Hereket Grafikasy dizaýny Kino, Wideo we Animasiýa Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşKino· 2022

Future of Banking Düşündirişli Hereket Grafikasy

dizaýner: Moree Wu

Müşderi: Julius Baer

Kino Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#128313 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Future of Banking Düşündirişli Hereket Grafikasy hakynda

Wu hanym, Julius Baer üçin täze sanly önüminiň potensial maýadarlary üçin iş usulyny düşündirmek üçin bu wideony döretdi. Düşünişmekden, hekaýa tagtasyndan, stil çarçuwalarynyň dizaýnyndan animasiýa çenli, agyr iş akymynyň, sanlylaşdyrmagyň we täze döwrüň arasyndaky tapawudy nädip göz öňüne getirip boljakdygyny bildi. Özboluşlylygy ýokarlandyrmak üçin wizual metaforalary goşdy. Döredijilikli pikirleniş we usullar aýdyň hekaýa we wizual özüne çekiji wideo döretmek üçin ulanyldy. Bu wideo täze sanly önümiň getirjek ajaýyp geljegini görkezdi.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Future of Banking Düşündirişli Hereket Grafikasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Future of Banking Düşündirişli Hereket Grafikasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Future of Banking Düşündirişli Hereket Grafikasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Ölçegler we Gaplama: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Bellikler: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Önümçilik Tehnologiýasy: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Dizaýn Kynçylygy: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Gözleg: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Ylham: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Taslama Dowamlylygy: The project started in December 2019 in New York and finished in March 2020 in New York.
Iş Akymy: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Topar Agzalary: Moree Wu
Surat Awtorlary: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.