Sasha Sharavarau tarapyndan The Treasure of Zbojniks Çüýşe Etiketi

Sasha Sharavarau tarapyndan döredilen The Treasure of Zbojniks Çüýşe Etiketi dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGaplama· 2022

The Treasure of Zbojniks Çüýşe Etiketi

dizaýner: Sasha Sharavarau

Müşderi: St. Nicolaus (client company); Zbojnicka (brand)

Gaplama Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#127368 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

The Treasure of Zbojniks Çüýşe Etiketi hakynda

Zbojnikleriň Hazynasy — Zbojnicka miweli distillatlary üçin etiketka dizaýnydyr. Slowak dilinde Zbojnicka sözi Zbojnige degişli diýmegi aňladýar. Zbojnikler krepostnoýçylyga garşy gozgalaňlara gatnaşan garakçylardy we halk olaryň Slowakiýanyň daglarynda hazynalary gizländigine ynanýardy. Etiketka distillatlary Zbojnikleriň hazynasy hökmünde görkezýär. Ýokarsynda Welki Rozsutec dagy şekillendirilen, dürli sebitlerden alnan slowak nagyşlary bolsa dizaýny çarçuwalaýar. Grawýura stilindäki illýustrasiýalar ýumşak tekstu'raly mat krem kagyzda iki reňkde çap edilendir. Önümiň ady altyn çaýylan relýef bilen ýerine ýetirilendir.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

The Treasure of Zbojniks Çüýşe Etiketi A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. The Treasure of Zbojniks Çüýşe Etiketi deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. The Treasure of Zbojniks Çüýşe Etiketi güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Ölçegler we Gaplama: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Bellikler: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Önümçilik Tehnologiýasy: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Dizaýn Kynçylygy: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Ylham: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Taslama Dowamlylygy: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Iş Akymy: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Topar Agzalary: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Surat Awtorlary: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)