Tanya Dunaeva tarapyndan City Ambassadors School Tipografiki Marka Şahsyýeti

Tanya Dunaeva tarapyndan döredilen City Ambassadors School Tipografiki Marka Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2022

City Ambassadors School Tipografiki Marka Şahsyýeti

dizaýner: Tanya Dunaeva

Müşderi: Tanya Dunaeva

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

35,175

Tassyklanan Baýrak Ýeňijisi

#126443 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

City Ambassadors School Tipografiki Marka Şahsyýeti hakynda

Gyzykly hekaýalar köne köçeleriň her öwrüminiň aňyrsynda gizlenýär we şäheri tanalýan nyşanlaryň iň az toplumy bilen baglanyşdyrmak mümkin däl. Şäheri öwrenip ýörkä, geljekki ilçi okuwçynyň mekdepde başlangyç tapyşy ýaly, ony täzeden açýar. Şahsyýetiň döredilmegi üçin tipografiki eklektizm ýörelgesine esaslanýan tipografiki çözgüt saýlandy: Köne Milli ýazuw, awangard sungat işgärleriniň ýazgyly ýazgylary we tanalýan şriftleri bilen kesişdi. Reňk shemasy lakoniki-açyk gyzyl.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

City Ambassadors School Tipografiki Marka Şahsyýeti A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. City Ambassadors School Tipografiki Marka Şahsyýeti ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. City Ambassadors School Tipografiki Marka Şahsyýeti köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Ölçegler we Gaplama: Design can be fixed at any staff
Bellikler: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Önümçilik Tehnologiýasy: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Dizaýn Kynçylygy: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Gözleg: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Ylham: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Taslama Dowamlylygy: The Project was accomplished during the Summer 2021 in Moscow
Iş Akymy: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Topar Agzalary: Leonid Slavin - tutor
Dmitry Chernogayev - curator