Jin Zhang tarapyndan Ying Hua Qing Su Gaplamak

Jin Zhang tarapyndan döredilen Ying Hua Qing Su Gaplamak dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2022

Ying Hua Qing Su Gaplamak

dizaýner: Jin Zhang

Müşderi: Ying Hua Qing Su

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Ying Hua Qing Su Gaplamak hakynda

Sowgat gutusynyň öň tarapy, Wuhan şäherindäki ajaýyp binalar bilen gabat gelýän, baharyň we ýerli aýratynlyklaryň janlylygyny görkezýän alça gülleri bilen örtülendir. Söýgi haty bilen ýuwutmak surata romantik duýgy berýär, 1990-njy ýyllardaky gahrymanlar markanyň asyryň köne ussatlygynyň aýratynlyklaryny görkezip, retro duýgusyny goşýarlar. Içki guty dizaýny, kölüň gök aşaky gutusy bilen gabat gelýän, kölüň üstüne düşýän Çerkez gülüniň estetiki duýgusyny emele getirýän alça gülüniň görnüşine akyl bilen bukulyp bilner.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Ying Hua Qing Su Gaplamak A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Ying Hua Qing Su Gaplamak uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Ying Hua Qing Su Gaplamak zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Ölçegler we Gaplama: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Bellikler: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Önümçilik Tehnologiýasy: Coated paper with gray board, hot Blue Gold
Dizaýn Kynçylygy: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Gözleg: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Ylham: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Taslama Dowamlylygy: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Iş Akymy: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Topar Agzalary: Designer:Jin Zhang
Illustrator:Ru Jun