19 Poludnik Agencja Reklamowa tarapyndan Mazurro Kofe Gaplamasy

19 Poludnik Agencja Reklamowa tarapyndan döredilen Mazurro Kofe Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2021

Mazurro Kofe Gaplamasy

dizaýner: 19 Poludnik Agencja Reklamowa

Müşderi: Mazurro

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#124176 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Mazurro Kofe Gaplamasy hakynda

Mazurro kofe üçin niýetlenen gaplama dizaýnydyr. Dizaýn "M" harpynyň esasynda gurlan özboluşly grafiki nagşa esaslanýar. Bu nagyş kofe haltalaryna güýçli we agdyklyk edýän görnüş berýär. Minimalistik geometrik forma we güýçli tapawutlar haltalaryň dükan tekjelerinde tapawutlanmagyna kömek edýär. Nagyş, Wena Ussahanasynyň esaslandyryjysy bolan we ýönekeý formalary bilen irki modernizme täsir eden Josef Hoffmanyň işlerinden ylham alýar. Haltalar fleksografiki çap usuly bilen çap edilýär. Her biri dürli reňkli we saýlanan ýerlerde metaliki effekt döredýän ak aşaky çap bilen üç sany tagam hödürlenýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Mazurro Kofe Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Mazurro Kofe Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Mazurro Kofe Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Ölçegler we Gaplama: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Bellikler: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Önümçilik Tehnologiýasy: The packaging design was printed on flexographic printer.
Dizaýn Kynçylygy: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Gözleg: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Ylham: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Taslama Dowamlylygy: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Iş Akymy: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patentler: Not applicable.
Topar Agzalary: Paweł Mikołajec
Dawid Koruszowic
Surat Awtorlary: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020