Xu Chen and Rong Zhang tarapyndan Dodoshine Marka Şahsyýeti

Xu Chen and Rong Zhang tarapyndan döredilen Dodoshine Marka Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2021

Dodoshine Marka Şahsyýeti

dizaýner: Xu Chen and Rong Zhang

Müşderi: Dodoshine

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

15,360

Tassyklanan Baýrak Ýeňijisi

#123740 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Dodoshine Marka Şahsyýeti hakynda

Dodoshine ultramelewşe sterilizasiýa tehnologiýasyny ulanýan enjam markasy üçin döredilen marka şahsyýetidir. Ad, hytaý halkynyň zyýanly bakteriýalary öldürmek üçin zatlary Gün şöhlesine goýmak endigine salgylanýar, bu endik sagdyn durmuş ýörelgesi bilen hem, ultramelewşe tehnologiýasy bilen hem baglanyşyklydyr. Logotip galyň, seriflisiz şrift esasynda döredilip, moda markalarynda köp ulanylýan görnüşli serif jikme-jiklikleri bilen utgaşdyrylandyr. Bu utgaşma marka üçin gün ýaly ýagty we birneme modaly keşp döredýär. Logotip önümlerde we marketing materiallarynda iň azyndan 34 çarpaz 10 millimetr ölçegde çap edilip bilner.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Dodoshine Marka Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Dodoshine Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Dodoshine Marka Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Ölçegler we Gaplama: It can be print on the minimal size at 34mm x 10mm.
Bellikler: logo, shine, logotype, typeface, font
Önümçilik Tehnologiýasy: It can be print on the product or marketing material.
Dizaýn Kynçylygy: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Gözleg: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Ylham: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Taslama Dowamlylygy: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Iş Akymy: People can see and read it. And then they can understand the meaning of the logo.
Topar Agzalary: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu