Dennis Furniss tarapyndan Pepsi Culture Çäkli Görnüşli İçgi Gutusy Tapgyry

Dennis Furniss tarapyndan döredilen Pepsi Culture Çäkli Görnüşli İçgi Gutusy Tapgyry dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGaplama· 2021

Pepsi Culture Çäkli Görnüşli İçgi Gutusy Tapgyry

dizaýner: Dennis Furniss

Müşderi: Pepsi

Gaplama Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Pepsi Culture Çäkli Görnüşli İçgi Gutusy Tapgyry hakynda

Pepsi Culture — Meksikadaky alkogolsyz içgi brendi üçin döredilen çäkli görnüşli guty tapgyrydyr. Tapgyr alty sany kolleksion gutudan ybarat bolup, her guty bir Meksika şäherini şekillendirýär. Ýerli hekaýalar, däp-dessurlar we sungat salgylanmalary köp asyrlyk medeni nyşanlary häzirki zaman dizaýn çemeleşmesi bilen birleşdirýän illýustrasion nagyşlara öwrülýär. Her guty alýuminden ýasalyp, 12 unsiýa göwrümli we ýokary kesgitli ofset çap etmek usuly bilen işlenilýär. Gutular aýratynlykda satylýar we bilelikde sebitleýin köpdürlüligi şöhlelendirýän tapgyry emele getirýär.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Pepsi Culture Çäkli Görnüşli İçgi Gutusy Tapgyry A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Pepsi Culture Çäkli Görnüşli İçgi Gutusy Tapgyry deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Pepsi Culture Çäkli Görnüşli İçgi Gutusy Tapgyry güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Ölçegler we Gaplama: 12 Oz Cans, sold individually as a series.
Bellikler: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Önümçilik Tehnologiýasy: High definition offset printing on alluminum
Dizaýn Kynçylygy: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Gözleg: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Ylham: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Taslama Dowamlylygy: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Iş Akymy: Not applicable
Patentler: Not applicable
Topar Agzalary: PepsiCo Design Latin America
Surat Awtorlary: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.