Anja Zambelli Colak tarapyndan Benin Marka, Wizual Identifikasiýa

Anja Zambelli Colak tarapyndan döredilen Benin Marka, Wizual Identifikasiýa dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2021

Benin Marka, Wizual Identifikasiýa

dizaýner: Anja Zambelli Colak

Müşderi: Zambelli Brand Design

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

14,744

Tassyklanan Baýrak Ýeňijisi

#120478 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Benin Marka, Wizual Identifikasiýa hakynda

Benin — 30 ýyldan gowrak tejribesi bolan maşgala kompaniýasy üçin döredilen kofe brendiniň şahsyýetidir. Bu şahsyýet kofehananyň işini franchising modeline giňeltmegi goldaýar. Ýylgyrýan Kerub nyşany merkezi alamat bolup hyzmat edip, Renessansa we premium kofäniň watany bolan Italiýa salgylanýar. Ýagty pembe, gök, sary we gyzyl öwüşginler, şeýle-de perişde bulutlarynyň dokumasy şadyýan ruhy alamatlandyrýar. Äkitmek üçin bulgurlar we kagyz haltalar tebigy kagyzda CMYK ofset usulynda çap edilýär, metal gaplar bolsa kofäniň hilini gorap saklaýar.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Benin Marka, Wizual Identifikasiýa A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Benin Marka, Wizual Identifikasiýa uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Benin Marka, Wizual Identifikasiýa jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
Ölçegler we Gaplama: Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Bellikler: Branding, visual identity, franchise, coffee shop, packaging
Önümçilik Tehnologiýasy: To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee.
Dizaýn Kynçylygy: The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
Gözleg: After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
Ylham: Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
Taslama Dowamlylygy: The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
Iş Akymy: The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
Topar Agzalary: Anja Zambelli Čolak