Anja Zambelli Colak tarapyndan Quix Primary Function: Brend şahsyýeti

Anja Zambelli Colak tarapyndan döredilen Quix Primary Function: Brend şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2021

Quix Primary Function: Brend şahsyýeti

dizaýner: Anja Zambelli Colak

Müşderi: Zambelli Brand Design

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

40,925

Tassyklanan Baýrak Ýeňijisi

#120357 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Quix Primary Function: Brend şahsyýeti hakynda

Gyzgyn we sowuk içgileri hem-de garbanjaklary hödürleýän özüne hyzmat ediş satuw awtomatlary üçin Quix brend şahsyýetidir. Şahsyýet italýan medeniýetinden alnan reňkleri, dokumalary we görnüşleri ulanyp, italýan dizaýnynyň altyn asyryna hormat goýýar. Ýeňil vintaž öwüşgini Dolce Vita ýyllaryny ýatladýar we italýan kofe medeniýetini janlandyrýar. Kofe käseleri we plakatlar ofset tehnologiýasy bilen CMYK reňklerinde çap edilýär, satuw awtomatlary bolsa çap edilen folgalar bilen brendlenýär. Dizaýn çalt kofe arakesmesini asuda wizual tejribä öwürýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Quix Primary Function: Brend şahsyýeti A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Quix Primary Function: Brend şahsyýeti ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Quix Primary Function: Brend şahsyýeti köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Ölçegler we Gaplama: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Bellikler: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Önümçilik Tehnologiýasy: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Dizaýn Kynçylygy: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Gözleg: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Ylham: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Taslama Dowamlylygy: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Iş Akymy: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.