Yu Pan tarapyndan Cuishan Intelligent Kitchen Esasy wezipesi: Restoranyň wizual şahsyýeti

Yu Pan tarapyndan döredilen Cuishan Intelligent Kitchen Esasy wezipesi: Restoranyň wizual şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2021

Cuishan Intelligent Kitchen Esasy wezipesi: Restoranyň wizual şahsyýeti

dizaýner: Yu Pan

Müşderi: MET Creative Brand

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

34,175

Tassyklanan Baýrak Ýeňijisi

#120249 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Cuishan Intelligent Kitchen Esasy wezipesi: Restoranyň wizual şahsyýeti hakynda

Cuishan Intelligent Kitchen — Hytaýyň Wuxi şäherindäki bir naharhana üçin döredilen wizual şahsyýetdir. Bu şahsyýet ýerli iýmit medeniýetini, şäher taryhyny we internet temalaryny bir marka ulgamynda birleşdirýär. Logotip tertipleşdirilip we gaýtalanyp, güýçli tanalyşly marka nagşyny emele getirýär. Ginkgo, garlawaç we bulut motiwleri esasy elementler hökmünde ulanylýar. Ginkgo Hytaýyň gadymy medeniýetine, garlawaç Ýanszy derýasynyň günorta sebitine, bulut bolsa tebigata salgy berýär. Taslama 1770 inedördül metr meýdany öz içine alýar we 2019-njy ýylda tamamlandy.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Cuishan Intelligent Kitchen Esasy wezipesi: Restoranyň wizual şahsyýeti A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Cuishan Intelligent Kitchen Esasy wezipesi: Restoranyň wizual şahsyýeti ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Cuishan Intelligent Kitchen Esasy wezipesi: Restoranyň wizual şahsyýeti köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
Ölçegler we Gaplama: The project covers a total of 1770 square meters.
Bellikler: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
Önümçilik Tehnologiýasy: "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
Dizaýn Kynçylygy: This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
Gözleg: As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
Ylham: This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
Taslama Dowamlylygy: The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
Iş Akymy: In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
Patentler: Copyrights belong to Zhang Pushui, 2019.
Topar Agzalary: Yu Pan
Hong Zhang
Surat Awtorlary: Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.