Ruis Vargas tarapyndan LendMe Marka Şaýasy

Ruis Vargas tarapyndan döredilen LendMe Marka Şaýasy dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2021

LendMe Marka Şaýasy

dizaýner: Ruis Vargas

Müşderi: Laika

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

13,005

Tassyklanan Baýrak Ýeňijisi

#119666 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

LendMe Marka Şaýasy hakynda

LendMe öý emläk bazarynda faaliýet ýitýan kompaniýa üçin döredilen marka şaýasydyr. Logotip, bir-birine deňagramly ikilik kodlaryna salgylanýan ikonografik gurluşy ulanýar, bu-da matematiki pikiri hem-de kompaniýa bilen müşderileriniň arasyndaky iki taraplaýyn gatnaşygy aňladýar. Reňk palitrasy biri-birini utgaşdyryjy häsiýetde bolup, esasy reňk hökmünde gyrmyzy ulanylýar, mämişi we gök reňkler bolsa dürli habarlar we diňleyjiler üçin kömekçi öwüşginler hökmünde çykyş edýär. Ulanylyş görnüşlerine wizit kartlary, konwertler, edara tanyşdyrylyşy we köçe yşyk paneli girýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

LendMe Marka Şaýasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. LendMe Marka Şaýasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. LendMe Marka Şaýasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Ölçegler we Gaplama: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Bellikler: Brand, logotype, illustration, visual identity, Laika Design
Önümçilik Tehnologiýasy: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Dizaýn Kynçylygy: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Gözleg: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Ylham: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Taslama Dowamlylygy: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Iş Akymy: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Patentler: Laika Design
Topar Agzalary: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Surat Awtorlary: Laika Design