Hai Xia Huang tarapyndan Changle Alkogolly içgi gaplamasy

Hai Xia Huang tarapyndan döredilen Changle Alkogolly içgi gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2021

Changle Alkogolly içgi gaplamasy

dizaýner: Hai Xia Huang

Müşderi: Yuto Group

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Reňkler

Dizaýn

Changle Alkogolly içgi gaplamasy hakynda

Changle - hytaý sagaldyş şeraby üçin niýetlenen gaplama dizaýnydyr. Daşky gaplama gofrirlenen kagyzdan ýasalyp, daşamak üçin tekiz ýagdaýda bükülip bilner, soňra dolduryş zawodynda çalt ýygnalýar. Gutyny bükmek ýük daşama ýerini we çykdajylaryny tygşytlaýar. Grafikada ýokary we daşyna ösýän hemişegök agaç, Ganoderma platformasy, durna guşy we Nanşan baýyrlyklary şekillendirilen. Suratda longan, itburun we Angelica dahurica hem şekillendirilipdir. Ýumşak retro reňkler ulanylypdyr. Guty 100 x 100 x 270 millimetr ölçegde bolup, 500 millilitrlik çüýşäni saklaýar.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Changle Alkogolly içgi gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Changle Alkogolly içgi gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Changle Alkogolly içgi gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Ölçegler we Gaplama: Box：100mmx100mmx270mm
Bottle：500ml
Bellikler: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Önümçilik Tehnologiýasy: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Dizaýn Kynçylygy: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Gözleg: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Ylham: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Taslama Dowamlylygy: The project done within 1 months in Shenzhen.
Iş Akymy: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Topar Agzalary: Designer:Huang Hai xia, Art direction:Li Yu Chun