Plus X tarapyndan Krafton Esasy Wezipe: Marka Tejribe Dizaýny

Plus X tarapyndan döredilen Krafton Esasy Wezipe: Marka Tejribe Dizaýny dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2021

Krafton Esasy Wezipe: Marka Tejribe Dizaýny

dizaýner: Plus X

Müşderi: Krafton

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

41,683

Tassyklanan Baýrak Ýeňijisi

#115949 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Krafton Esasy Wezipe: Marka Tejribe Dizaýny hakynda

Krafton oýun ösdüriş studiýalarynyň topary üçin döredilen marka tejribe dizaýnydyr. Logotip dizaýn ulgamy her bir bileleşik markasynyň özboluşlylygyny hem-de toparyň bitewiligini beýan edýär. Dizaýn Orta asyrlaryň hünärmen jemgyýetiniň gerbinden ylham alnyp döredilipdir we galkan görnüşindäki çarçuwa esasy görnüş hökmünde ulanylýar. Şol bir gerb görnüşi ähli bileleşik markalaryna ulanylýar we bellenilen reňkler bilen tapawutlandyrylýar. Logotipler, reňkler, şriftler we esasy wizuallar iş kartlary, formalar, nyşanlar we mahabatlar ýaly gatnaşyk nokatlarynda ulanylýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Krafton Esasy Wezipe: Marka Tejribe Dizaýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Krafton Esasy Wezipe: Marka Tejribe Dizaýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Krafton Esasy Wezipe: Marka Tejribe Dizaýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
Ölçegler we Gaplama: Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
Bellikler: Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
Önümçilik Tehnologiýasy: 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.

2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.

3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
Dizaýn Kynçylygy: It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
Gözleg: Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
Ylham: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
Taslama Dowamlylygy: The project proceeded for 9 months in Seoul, South Korea.
Iş Akymy: The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
Patentler: Copyrights belong to Plus X Co.
Topar Agzalary: Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim
Surat Awtorlary: Plus X