Kazuo Fukushima and Haruka Takeuchi tarapyndan Organic Rice Sumka

Kazuo Fukushima and Haruka Takeuchi tarapyndan döredilen Organic Rice Sumka dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2022

Organic Rice Sumka

dizaýner: Kazuo Fukushima and Haruka Takeuchi

Müşderi: China State Farms Agribusiness Corp

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

32,349

Tassyklanan Baýrak Ýeňijisi

#114666 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Organic Rice Sumka hakynda

Bu taslama, Wuchangda lezzetli tüwi öndürýänleriň duýgularyny jemleýär. Dizaýn ideýasy tebigy altyn halydyr. Uly tüwi meýdanynyň altyn görünýän sahnasy bilen baglanyşykly dizaýny döretdi. Paket altyn tüwi halysynyň bezegi. Wakuum paketiniň görnüşi kub ýaly blokdyr. Mundan başga-da, ördekiň mysaly organiki ekerançylygy subut etmekdir. Wuchang-da organiki ekerançylygyň bahasyny gaplaýan dizaýn.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Organic Rice Sumka A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Organic Rice Sumka ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Organic Rice Sumka köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Ölçegler we Gaplama: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Bellikler: Organic, Rice, Package, China, Duck
Önümçilik Tehnologiýasy: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Dizaýn Kynçylygy: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Gözleg: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Ylham: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Taslama Dowamlylygy: The project started in September 2019 and finished in September 2020 in Shanghai.
Iş Akymy: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Patentler: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Topar Agzalary: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Surat Awtorlary: Image: Photographer zhu Jie