Musa Celik tarapyndan Beltur Go Iýmit Gaplamasy

Musa Celik tarapyndan döredilen Beltur Go Iýmit Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2021

Beltur Go Iýmit Gaplamasy

dizaýner: Musa Celik

Müşderi: Beltur

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Reňkler

Dizaýn

Beltur Go Iýmit Gaplamasy hakynda

Beltur Go uly şäher seýilgählerinde ulanmak üçin niýetlenen iýmit we içgi gaplama toplumydyr. Iýmit gutusy içgi käsesiniň üstünde ýerleşdirilip bilner, çeýnek bolsa gutynyň içinden geçýär, şeýlelikde iýmit we içgi bir el bilen tutulyp bilner. Gutynyň üstündäki kiçi epilen ýerler açylyp, souslary saklamak üçin ulanylyp bilner. Iýmit gutusy ýeke-täk hem ulanylyp bilner, üstünde çatal ýerleşdirilip. Ähli bölekler offset çap usuly bilen 350 gram Bristol kagyzyndan ýasalýar, plastik galyndylaryny azaltmak maksady bilen plastigiň ýerini kagyz tutýar. Her gaplama ýönekeý saklamak we daşamak üçin ýasy görnüşde gelýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Beltur Go Iýmit Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Beltur Go Iýmit Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Beltur Go Iýmit Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Ölçegler we Gaplama: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Bellikler: Snack, Take Away, Food Box, On The Go
Önümçilik Tehnologiýasy: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Dizaýn Kynçylygy: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Gözleg: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Ylham: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Taslama Dowamlylygy: The project took place between June 2020 and August 2020 in Istanbul.
Iş Akymy: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Topar Agzalary: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Surat Awtorlary: All photos taken by Musa Çelik.