Guangzhou Cheung Ying Design Co., Ltd. tarapyndan Rosa Roxburghii Çaý gaplamasy

Guangzhou Cheung Ying Design Co., Ltd. tarapyndan döredilen Rosa Roxburghii Çaý gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGaplama· 2021

Rosa Roxburghii Çaý gaplamasy

dizaýner: Guangzhou Cheung Ying Design Co., Ltd.

Müşderi: Guangzhou Cheung Ying Design Co., Ltd.

Gaplama Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

28,750

Tassyklanan Baýrak Ýeňijisi

#111732 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Rosa Roxburghii Çaý gaplamasy hakynda

Rosa Roxburghii gaplanan çaý içgisi üçin gaplama dizaýnydyr. Gap, uzynlygy 65 mm, ini 65 mm we beýikligi 95 mm bolan, sygymy 245 ml alýumin bankadyr. Grafikalarda rosa roxburghii çaý bagynyň hytaý stilindäki illýustrasiýasy ulanylyp, bu ekişden başlap materiallaryň saýlanyşyna çenli görkezilen aladany şöhlelendirýär. Adaty hytaý elementleri we düşümli gyzyl esasy reňk kompozisiýany emele getirýär. Gaplama önüme aýdyň şahsyýet bermek hem-de saglygy, tebigylygy, janlylygy we mirasy beýan etmek maksady bilen döredildi.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Rosa Roxburghii Çaý gaplamasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Rosa Roxburghii Çaý gaplamasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Rosa Roxburghii Çaý gaplamasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Ölçegler we Gaplama: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Bellikler: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Önümçilik Tehnologiýasy: The design material is made of aluminum can.
Dizaýn Kynçylygy: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Gözleg: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Ylham: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Taslama Dowamlylygy: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Iş Akymy: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Topar Agzalary: Creative Director: Zhiji Dong
Designer: Lu Gu