Brava Design tarapyndan Labelist Cosmetics Deri Ideg Paketi

Brava Design tarapyndan döredilen Labelist Cosmetics Deri Ideg Paketi dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2021

Labelist Cosmetics Deri Ideg Paketi

dizaýner: Brava Design

Müşderi: Labelist Cosmetics

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Reňkler

Dizaýn

Labelist Cosmetics Deri Ideg Paketi hakynda

“Labelist Cosmetics” gaplamasy, häzirki pudagyň tendensiýalaryny göz öňünde tutup döredildi. Müşderiniň ünsüni özüne çekmek üçin ýumşak, ýöne örän açyk reňkler ulanyldy. Önümiň üç derejesini tapawutlandyrmak synanyşygy edildi: gaplamak, reňk we degmek arkaly zerur, bejergi we intensiw. Netijede dürli reňkleri, laklary, kagyz görnüşlerini we bezegleri ulanmak arkaly netije gazanyldy.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Labelist Cosmetics Deri Ideg Paketi A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Labelist Cosmetics Deri Ideg Paketi uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Labelist Cosmetics Deri Ideg Paketi zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Structure, branding and packaging design for Labelist Cosmetics. They have created a new cosmetic brand following the Clear Beauty trend, which includes 9 different cosmetics. The cosmetic line is divided into 3 levels: the essential that any skin needs, the treatment ones (which are the most important for any skin) and the intensives that they do a shock treatment to the skin.
Ölçegler we Gaplama: 60 x 36 x 106 mm
A pre-cut has been set up on one side of the pack so you can unfold the box and see the "how to use" and other information.
Bellikler: cosmetics, packaging, graphic design, clean beauty, slow beauty, beauty, rejuvenating
Önümçilik Tehnologiýasy: 3-ink offset printing on graphic cardboard. A black ink with two Pantone that blend into a gradient (different in each model). Silver stamping (essential and intensive) and gold stamping for treatment. Varnish soft touch on white areas to emphasize softness Iriodin varnish in colored areas. It shines with a pearly dot and touches of glitter that make gradients stronger and more nuanced. The interior is printed in 2 inks (the same two Pantone as on the face).
Dizaýn Kynçylygy: The biggest challenge was to design a new packaging for a frenetic sector, cosmetics, in which new designs come onto the market almost daily. This fact marked us from the beginning. The goal was to innovate and create an attractive design, but at the same time fulfilling the mission of the project. What was the hardest part of this design activity. Maintain the visual characteristics that the whole marketing team wanted to offer to this new cosmetic line, but with a tight printing budget.
Gözleg: In the pre-sale activation this year, this new brand has successfully captured the attention of various international distributors who want to place it on the market.
Ylham: The range of colors was chosen to evoke the consumer in a healthier environment. The idea was that when the consumer saw the Hoot product, for example, an explosion of vitamins came to his or her mind. It was decided to make gradients by adding iriodin varnish to give movement to the packaging. Also, the team wanted to give a special importance to the user’s experience. That’s why they mixed the soft touch varnish, which has a soft touch, with the contrast of iriodin which has small glitter particles. The packaging contains a pre-cut that allows the consumer to see the inside without opening it completely.
Taslama Dowamlylygy: The project started in July 2019 in Barcelona and finished in August 2020 in Barcelona, and it will be exhibited in sales platforms in November 2020.
Iş Akymy: The formulas are minimalist, streamlined with pure and reliable ingredients. The additives are minimal, those necessary to guarantee the maximum effectiveness of each product. They are not tested on animals (cruelty-free) and do not contain the following ingredients considered harmful: SLS, SLES, parabens, formaldehydes, ophthalates or hydroquinone.
Topar Agzalary: Structure & Graphic Design: Gal-la Termes
Brand Manager: Esperança Figuerola
PR Manager: Marta Rodríguez
Support Designer: Antonio Castilla
Surat Awtorlary: Image #1: Martí Casanellas
Image #2: Martí Casanellas
Image #3: Martí Casanellas
Image #4: Marc Xalabarder
Image #5: Marc Xalabarder