Fanny De Bray tarapyndan Yoonly Wizual Şahsyýet

Fanny De Bray tarapyndan döredilen Yoonly Wizual Şahsyýet dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2021

Yoonly Wizual Şahsyýet

dizaýner: Fanny De Bray

Müşderi: Made for you

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#109809 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Yoonly Wizual Şahsyýet hakynda

Yoonly ýaş syýahatçylara tejribeler hödürleýän syýahat markasy üçin döredilen wizual şahsyýetdir. Y harpy karta çyzgysy bilen utgaşdyrylyp, "durmuşy işjeňleşdir" diýen esasy habary goldaýan açma-öçürme düwmesini emele getirýär. Iki sany O harpy bolsa, ömürboýy dowam edýän ýatlamalary aňladýan sonsuzlyk nyşany şekilinde işlenildi. Her harpyň aşagy sag tarapa öwrülip, logotipe dinamiki we dokumaly görnüş berýär. Ördek ýaşyl reňki deňzi we asmany ýatladýan bolsa, mämişi reňk adam mähirini we Gün şöhlesini ýada salýar. Şahsyýet hem sanly, hem çap ediliş serişdeleri üçin uýgunlaşdyryldy.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Yoonly Wizual Şahsyýet A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Yoonly Wizual Şahsyýet uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Yoonly Wizual Şahsyýet zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Ölçegler we Gaplama: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Bellikler: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Önümçilik Tehnologiýasy: Logo
Business card
Letterhead paper
Envelope
Dizaýn Kynçylygy: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Gözleg: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Ylham: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Taslama Dowamlylygy: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Iş Akymy: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patentler: Copyright Made for you
Topar Agzalary: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Surat Awtorlary: Copyright Made for you