Jia Cheng tarapyndan Statice Statice Markasynyň Wizual Şahsyýet Dizaýny

Jia Cheng tarapyndan döredilen Statice Statice Markasynyň Wizual Şahsyýet Dizaýny dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2021

Statice Statice Markasynyň Wizual Şahsyýet Dizaýny

dizaýner: Jia Cheng

Müşderi: Statice GmbH

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Statice Statice Markasynyň Wizual Şahsyýet Dizaýny hakynda

Statice, Berlinde ýerleşýän bir kompaniýa bolup, gizlinlige laýyk tehnologiýalary ösdürmek üçin maglumatlary anonimleşdirmek çözgüdini hödürleýär. Bu taslamada dinamiki dizaýn we açyk reňkler täsirli wizual şahsyýet ulgamyny berdi. Iki D (asyl maglumatlary sintetiki maglumatlara) öwürmek peýdaly we üýtgeşik wizual aýratynlyklara alyp barýan S brend adyny emele getirýär. Diňe statisden (Deňiz lavandalary) däl-de, eýsem reňk markanyň şahsyýetini gönüden-göni görkezýär we ynam döredýär, marka keşbini hasam aýdyňlaşdyrýar.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Statice Statice Markasynyň Wizual Şahsyýet Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Statice Statice Markasynyň Wizual Şahsyýet Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Statice Statice Markasynyň Wizual Şahsyýet Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Ölçegler we Gaplama: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Bellikler: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Önümçilik Tehnologiýasy: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Dizaýn Kynçylygy: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Gözleg: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Ylham: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Taslama Dowamlylygy: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Iş Akymy: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.