Karen Cuthbert tarapyndan Wolffstrunk Esasy wezipesi: Korporatiw şahsyýet

Karen Cuthbert tarapyndan döredilen Wolffstrunk Esasy wezipesi: Korporatiw şahsyýet dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2021

Wolffstrunk Esasy wezipesi: Korporatiw şahsyýet

dizaýner: Karen Cuthbert

Müşderi: Gerhard Wolff – Wolffstrunk

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

43,054

Tassyklanan Baýrak Ýeňijisi

#103697 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Wolffstrunk Esasy wezipesi: Korporatiw şahsyýet hakynda

Wolffstrunk – hususy arak zawodynda öndürilýän miweli şnaps we miweli likýorlar markasy üçin döredilen korporatiw şahsyýetdir. Wizual şahsyýeti grafiki sadalyk we takyklyk häsiýetlendirýär. Möjegiň ýönekeýleşdirilen şekili korporatiw dizaýn ulgamynyň dizaýn belgisi bolup hyzmat edýär we bu şekile damjanyň stilleşdirilen görnüşi goşulýar. Hereketlenýän kelle belgä degişme häsiýetini berýär hem-de dinamik ýerleşdirişlere mümkinçilik döredýär. Ulgama birleşdirilen belgi, işewürlik resminamalary, çüýşe etiketleri, plakatlar, açyk hatlar, marka kitaby we gysga web-saýt animasiýasy girýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Wolffstrunk Esasy wezipesi: Korporatiw şahsyýet A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Wolffstrunk Esasy wezipesi: Korporatiw şahsyýet ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Wolffstrunk Esasy wezipesi: Korporatiw şahsyýet köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Ölçegler we Gaplama: Brandbook: 128 mm x 175 mm, 132 pages
Bellikler: Corporate Identity, Corporate Design, Brand Design, Logo Design
Önümçilik Tehnologiýasy: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Dizaýn Kynçylygy: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Gözleg: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Ylham: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Taslama Dowamlylygy: The project was my bachelor thesis and took about 4 month time.
Iş Akymy: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Patentler: Copyrights belong to Karen Cuthbert, 2020
Topar Agzalary: Karen Cuthbert
Surat Awtorlary: #1-#5 Karen Cuthbert, 2020