Alexander Chin tarapyndan 2019 National Card Collection Day Deck Oýun kartlarynyň gaplamasy

Alexander Chin tarapyndan döredilen 2019 National Card Collection Day Deck Oýun kartlarynyň gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGaplama· 2020

2019 National Card Collection Day Deck Oýun kartlarynyň gaplamasy

dizaýner: Alexander Chin

Müşderi: Seasons Playing Cards

Gaplama Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

2019 National Card Collection Day Deck Oýun kartlarynyň gaplamasy hakynda

2019-njy ýylyň Milli kart ýygnamak güni üçin kart toplumy oýun kartlary üçin interaktiw gaplamadyr. Dizaýn Marokkonyň köşklerinden ylham alyp, oýulan daş işlerine we geometrik nagyşlara meňzeýän intaglio (çuň oýma) bezegleri bilen bezelendir. Gapdalynda çap edilen tabşyryk ulanyjyny derwezäni açmaga çagyrýar. Arkany açar deşigi görnüşindäki ýol boýunça galdyrmak birinji tapgyry açyp görkezýär. 30 göterim dury bolan ýörite iki taraplaýyn aýna, içine yşyk düşürilende görünýän otagy gizleýär. Ahyrky açylyşda gaýtalanýan yşyklandyrylan geçelge görünýär. Kartlar galdyrylan ýalpyldawuk kafel effekti bilen örtülendir.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

2019 National Card Collection Day Deck Oýun kartlarynyň gaplamasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. 2019 National Card Collection Day Deck Oýun kartlarynyň gaplamasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. 2019 National Card Collection Day Deck Oýun kartlarynyň gaplamasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
Ölçegler we Gaplama: Width 68mm x Depth 22mm x Height 90mm
Bellikler: Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
Önümçilik Tehnologiýasy: Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
Dizaýn Kynçylygy: The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
Gözleg: The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
Ylham: Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
Taslama Dowamlylygy: Designed in Morocco April 2019
Launched in Chicago, USA October 2019
Iş Akymy: STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
Patentler: .
Topar Agzalary: Creative Director: Alexander Chin
Illustration & Design: Alexander Chin
Surat Awtorlary: Photography: Bryan Aellen