Tiger Pan tarapyndan Luhua Xiaomo Kunjut Ýagy Gaplamasy

Tiger Pan tarapyndan döredilen Luhua Xiaomo Kunjut Ýagy Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2020

Luhua Xiaomo Kunjut Ýagy Gaplamasy

dizaýner: Tiger Pan

Müşderi: Shandong Luhua Group

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Luhua Xiaomo Kunjut Ýagy Gaplamasy hakynda

Kitap Teksti: Luhua Sýaomo az mukdarda öndürilýän, el bilen ýasalan ýagy - kunjut ýagyny üwemek üçin niýetlenen gaplamadyr. Gap 50 mm diametrli we 210 mm beýiklikdäki göni silindr görnüşli aýna çüýşedir. Ýelmeşýän etiketka çüýşäniň daşyndan 350 gradus aýlanyp örtýär we köne gazet ýaly ýerleşdirilendir, bu-da iýmitiň gazete dolanýan wagtlaryny ýatladýar. Harplar köne hytaý dükan ýazgylarynyň usulynda dik ýerleşdirilendir. Etiketkanyň örtülmedik dar aralygy içindäki mukdary görkezýän çykyk terezi belligine öwrülýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Luhua Xiaomo Kunjut Ýagy Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Luhua Xiaomo Kunjut Ýagy Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Luhua Xiaomo Kunjut Ýagy Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Ölçegler we Gaplama: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Bellikler: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Önümçilik Tehnologiýasy: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Dizaýn Kynçylygy: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Gözleg: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Ylham: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Taslama Dowamlylygy: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Iş Akymy: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Topar Agzalary: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie