Xinqi Liu tarapyndan Pure Green Wizual Şahsyýet

Xinqi Liu tarapyndan döredilen Pure Green Wizual Şahsyýet dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2020

Pure Green Wizual Şahsyýet

dizaýner: Xinqi Liu

Müşderi: MET Creative Brand

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#100488 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Pure Green Wizual Şahsyýet hakynda

Pure Green — Çhonsçingde ýerleşýän hotpot restoran markasy üçin döredilen wizual şahsyýetdir. Ýaňy taýýarlanan burçly hotpotyň ýaşyl reňki, ýerli bazarda köp duş gelýän gyzyl reňke garşylyk hökmünde marka reňki edilip saýlanyldy. Mobee atly gahryman keşbi şahsyýetiň merkezi nyşanyny emele getirýär. Mobee položitel tegelek bilen otrisatel haç elementini birleşdirýär. Ýüz aýratynlyklarynyň ýerine mahjong daşlary ulanylyp, garaşsyzlyk, syrlylyk we janlylyk aňladylýar. Marka nyşanlary ýaş sarp edijilere ýakynlaşmak maksady bilen dürli görnüşlerde we serişdelerde ulanylýar.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Pure Green Wizual Şahsyýet A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Pure Green Wizual Şahsyýet uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Pure Green Wizual Şahsyýet jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Ölçegler we Gaplama: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Bellikler: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Önümçilik Tehnologiýasy: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Dizaýn Kynçylygy: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Gözleg: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Ylham: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Taslama Dowamlylygy: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Iş Akymy: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Patentler: Copyrights belong to Xinqi Liu, 2019.
Topar Agzalary: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Surat Awtorlary: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.