Youjia Gu tarapyndan Serious Little Squid Wizual Şahsyýet

Youjia Gu tarapyndan döredilen Serious Little Squid Wizual Şahsyýet dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2020

Serious Little Squid Wizual Şahsyýet

dizaýner: Youjia Gu

Müşderi: MET Creative Brand

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Serious Little Squid Wizual Şahsyýet hakynda

Kitap Teksti: Serious Little Squid restoran markasy üçin döredilen wizual şahsyýetdir. Şahsyýet, şäher edara işgärlerini alamatlandyrýan kalmar häsiýeti A Zheng-iň daşyndan gurlan. Galstuk we başörtük ýaly jikme-jiklikler häsiýeti aňsat tanalyp bolýan edýär. Grafiki stil gara-ak sessiz filmleriň yzyny yzarlaýar, sowuk gumor we ýönekeý komiks sahnalary ulanýar. "Içki teatr" atly illýustrasiýalar tapgyry uly şäherdäki gündelik durmuşy görkezýär. Maksat, oňyn marka äheňini gurmak we ýaş sarp edijiler bilen ýakyn baglanyşyk döretmekdir.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Serious Little Squid Wizual Şahsyýet A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Serious Little Squid Wizual Şahsyýet uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Serious Little Squid Wizual Şahsyýet zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Ölçegler we Gaplama: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Bellikler: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Önümçilik Tehnologiýasy: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Dizaýn Kynçylygy: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Gözleg: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Ylham: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Taslama Dowamlylygy: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Iş Akymy: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Patentler: Copyrights belong to Youjia Gu, 2019.
Topar Agzalary: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Surat Awtorlary: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.