Lifelong Online Вазифаи асосӣ: Вебсайти тиҷорати электронӣ аз Centrick

Тарҳи Lifelong Online Вазифаи асосӣ: Вебсайти тиҷорати электронӣ аз Centrick ғолиби шоистаи ҷоизаи бонуфузи 2021 Ҷоизаи нуқрагии A' Design Award дар категорияи мусобиқавии Дизайни вебсайт ва веб мебошад.

НуқраВеб· 2021

Lifelong Online Вазифаи асосӣ: Вебсайти тиҷорати электронӣ

аз ҷониби Centrick

Муштарӣ: Lifelong Online

Ғолиби Ҷоизаи нуқрагии A' Design Award дар категорияи Веб

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Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

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Дар бораи Lifelong Online Вазифаи асосӣ: Вебсайти тиҷорати электронӣ

Матни китоб: Lifelong Online як вебсайти тиҷорати электронист, ки барои муаррифӣ ва фурӯши маҳсулоти истеъмолии дорои арзиши баланд сохта шудааст. Тарҳ услуби визуалии минималиро пайравӣ мекунад, ки дар он навигатсияи асосӣ, навигатсияи иловагӣ ва тикерҳо дар қолаби F-шакл, ки барои хондани мундариҷаи веб истифода мешавад, ҷойгир карда шудаанд. Тегҳо ва филтрҳои категорияҳо ҳамчун системаи бисёршабакавӣ дубора тарҳрезӣ шуданд, ки ҳар як коллексияро шарҳ медиҳад. Карусельҳо хусусиятҳои маҳсулотро таъкид мекунанд ва тикерҳо маълумотро зуд пешниҳод менамоянд. Фазои кушода ва меъмории соддашудаи иттилоот бесарусомониро коҳиш дода, қарорҳои харидро тезтар дастгирӣ мекунанд.

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Дар бораи Ҷоизаи нуқрагии A' Design Award

Lifelong Online Вазифаи асосӣ: Вебсайти тиҷорати электронӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Lifelong Online Вазифаи асосӣ: Вебсайти тиҷорати электронӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Lifelong Online Вазифаи асосӣ: Вебсайти тиҷорати электронӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: Centrick simplified architecture, balanced aesthetics with speed, added invention to engineer this online experience. Research proves content is consumed at amazing speeds in an "F" pattern. Important information was placed along this pattern to drive conversions. Tickers used to rapidly convey information were built into this platform. Filters re-engineered for navigation to educate and enhance user experience. A singular visual language ensured ease, efficiency and scalability.
Андоза ва бастабандӣ: Shopify was the chosen platform. So, collections had to be re-engineered. Category tags and filters were redesigned as a multi-grid system to educate the offering of each collection. Product features drive sales. Carousels were reconstructed to showcase features, a first on this platform. Tickers, another first, were integrated to deliver efficiency and seamless communication. A clean and minimal visual style ensured aesthetics and speed, allowing the team to capture 300 shots in 32 hours.
Тегҳо: User Experience, User Interface design, Human Centrick Design, Behaviour Design
Технологияи истеҳсол: It started with Centrick's obsession to make things look good, thus perform better. The design revolved around the philosophy "Minimal Maximal". Minimal in style, maximum in function. How a site is organised, dramatically affects how a customer feels. The information architecture minimised information overload, easing customer decisions. Clutter leads to fatigue, so space was used as a resting place for the eye. The 3 second rule of e-commerce was not just respected, but built around.
Мушкилоти дизайн: The hardest challenge was creating a visual style that aided rapid production of assets while retaining the aesthetic value of the website. It needed a system to reduce time, cost, bringing expandability and scalability to match ease and creativity. Shopify was restrictive. It needed invention across interfaces. During a lockdown 130 products had to be catalogued in 32 hours. It required logistic planning of a whole other level. Centrick had to be uncompromising in design and engineering.
Таҳқиқот: Human Study was the foundation of our research methodology. They used tools like ethnography on site, retail observation, purchase decision hierarchy and mystery shopping experiments. Results proved Indian online shoppers seek value in each purchase. E-commerce sites tend to build a lot of clutter to resemble neighbourhood markets. But, this failed to find a sweet spot with online audiences. This endorsed the design philosophy "Minimal Maximal" which cleared the clutter to power sales.
Илҳом: To create this new online destination, Centrick studied human behaviour in the offline world and sought inspiration from it. In crowded market places, retention time and engagement was particularly low. Beautiful spaces seemed to better engage audiences, increase their time spent with products and thus boosted sales. However these designed spaces were synonymous with luxury and big ticket items. Centrick found a gap and bridged it. The team took inspiration from beautifully designed showrooms and coupled it with the offerings of a market place. The result was an online destination that showcased high value products in an aesthetically pleasing environment.

Given that such websites have 3 seconds before potential customers turn their backs and walk away without learning about the brand or what's on offer, this design principle changed the way e-commerce and online marketplaces were thought and designed in India.
Давомнокии лоиҳа: The project started on 15 May 2020 and taken live on 14th July 2020. This included photography of over 130 products in 32 hours and during India's harshest lockdown. The centre for design was in Mumbai. Coding and Development was in Nasik. The brand was based in Delhi.
Ҷараёни кор: Core navigation, secondary navigation and tickers were made to follow the “F” shaped pattern for reading web content. Care, a single click for service, extending warranties and tutorials, was placed at its very edge. They pushed the standards of Shopify and enhanced its fundamental components. They changed the construction of collections into eye catching multi grid systems. Their collective obsession to simplify and create efficient and responsive design was at the core of this website.
Аъзои гурӯҳ: Roy Menezes
Yash Chauhan
Zara Daruwalla
Malavika Shah
Anamta Shaikh